Web site optimisation

Optimising your web pages

Firstly you have to have good content on the products you want to promote. Search engine optimisation is not effective If you don't have good descriptive text to work with. If your web pages do not quality content this is the area we will start work on.

Good page content

Getting the right balance is essential its great to have images moves and sound in the right circumstances but we must remember these are really only to improve the page for us humans. The search engine robots or spiders will only be interested in the text so we have to find a balance so that your site is both optimised for us humans and the search engine spiders.

When these search engine spiders visit your page they are hunger for one thing only and that is text and lots of it. They only thing they are fussy about is that is is relevant to the page theme, this means the title of the page and the following headings dictate to these spiders what flavor the text should follow.

Ethical search engine techniques
Also known as organic search engine optimisation. We do not use keyword stuffing hidden text or any other technique that is frowned upon by the search engines. If you are constantly adding new content to your web pages which is organic (reads naturally) it shows you take an interest in your customers and want to inform them about your products.

Once you have the content to work with we will start the optimisation process which will include some or all of the following.

• Analyse competitors rankings
• Keyword analysis in relation to your products
• Check title and description tags
• Clean html code and optimise image resolution
• Add descriptive Alt tags to images
• Implement call to action campaigns
• Check ease of navigation
• Upload site maps
• Configure robot text if required
• Review internal linking structure